About Us
Not all weed is created equal !! We are a true designer weed brand. We focus on flavour and experience over all else. We let the other guys chase the lab numbers and percentages. The truth is that every persons experience, is going to be different depending on their bodies genetics and the strain being consumed. A 30% canabanoid strain may have a much lessor psychedelic effect than a 20% strain. It totally depends on the person. Although we provide that information as a data point, we don’t want people to get distracted by big brands cheap marketing ploys. If anything, it’s the terpenes that have more of a correlation on effect but there is still a lot of unknown around that.
What Is A Brand ?
The word “brand” has become watered down, especially in the cannabis space. There are so many of them, with few being memorable in any way. This is because of a number of reasons. Much of which boils down to consistency and cultural relevance.
Legalization and semi legalization has every opportunist rushing into the space, trying to cash in. With high barriers to entry and lack of public education, it’s created a wild Wild West type of free for all. Where everyone has their own “brand”. What these “brands” really are, is people putting a product they know nothing about, into a well decorated package, knowing the consumer likely will not know the difference either.
How most cannabis brands work today are either a grower purchasing a strain from a public nursery or something like that, to then grow and likely white label to someone who wants to start a brand. The brand team / owner is more like a strain promoter, than a brand. No different from a candy brand buying bulk candies from Costco and putting them into their own packaging. Sometimes that packaging gets them a premium price for that same bulk candy that everyone else has access to. When everyone has access to the same resources and supply chain, it makes the game more about who has the better marketing abilities vs consistency, quality and leaving a memorable impression. To us thats middle man or broker at best, but that’s not a brand. A brand needs to be vertically integrated with its own proprietary genetics, cultivation and in-house QC.
A true brand comes to fruition through its soul and a soul cannot be manufactured, funded or created without cultural support and impact. It’s organic and in our case, created us.
We are not a couple buddies outta retirement looking for our next hobby or trained and defected from legal industry, with a degree in growing tomatoes. We’re also not working with or affiliated with a publicly traded company or equity fund of any sort. We’re legacy to the bone gristle.
Who Are We ?
Caked, at face value, is a reference to the amount of crystal / tricombs/ frost on a bud.
It is a common term in our circles that is and was once a data point of progress and then became our stamp, stickered on our packs. Not only a stamp of quality but one that sets us apart from the rest. Before legalization until present, our name was and is synonymous in many of the high end cannabis markets, with having some of the most unique and high end LOUD, STICKY and FROSTED packs. These markets stretched all over Canada and …..🤐. For years we built our reputation of being those guys with the next level quad packs and genetic progression. Whether it was our specific hempstar cut in the very early 2000s, or our epic lime green, Green Crack in the mid to later 2000s. From “Trainwreck “ to PK ( purple kush ) all the way into the mid 2010s, when different exotic strains really got their legs and became their own sub brands. We were growing and or quarter backing them. We could go on and on with the headlock we had on these and many other strains and markets over the past 25 years.
What is Legacy ?
During the times, before legalization, before the “grey market” dispensary rush, it was a whole different type of game .. The police raids, the robberies, the violence, the gangster element came with the territory. There is something to be said for those who were able to navigate through those elements and still manage to push the needle, in a make shift basement grow, that shouldn’t have worked, but somehow did. There was no high tech grow equipment. It was all makeshift setups in basements and crawl spaces, with random gardening equipment. Yet somehow was still able to pump out absolute quality. When you would gamble that valuable square footage and risk it all rolling the dice popping a bag seed or home made breeding project, all in hopes of finding that new new. When you have that much on the line and your trading the potential profits just in hopes to find that new strain. Thats passion that cannot be recreated, bought or manufactured in the safe legal landscape now. It’s crazy to us that now, with all this high tech grow equipment, most of your cultivators can’t grow a comparable quality product. Instead they have just scaled the ability to grow mass quantities of mids.
This made those who lived through it and continued in the space, thicker skinned, more resilient and in many cases, territorial towards non legacy boomers. As the weak would usually end up becoming food. This would draw a line in the sand for who the real players were. Growers, brokers, smugglers etc. We were all outlaws. These are the legacy players and the stripes earned in order to be considered one. Right before legalization and once legalization came, is when it became much more safe and attracted a whole new breed of characters with a much lower risk tolerance into the space.
Our Partners
Over the years our products were exclusive to those who knew the right people, registered in our medical program or were invited to one of our hosted events. We have had a number of opportunities to attach our brand to a bunch of different avenues in a few different counties, but none we felt complimented the brand and shared in the struggles and vision, like the Mohawks. We have exclusively partnered with the Mohawks in 2 different countries. We brought our genetics, experience and SOPs to a few of their facilities in both Canada and the USA. Alongside them, we QC and hand select only what passes the high bar we have set. We provide the materials, recipes and packaging for them to make it official. Everything is cultivated, selected, packaged, processed and sold EXCLUSIVELY on their territory and affiliates territory. We have trained and have our team fully licensed and compliant cultivating on both sides of the boarder.